Step 1: Spot the Shift in Playtime
Last year, the average UK gamer spent about 3.8 hours a day on mobile apps. By 2026 that number has climbed to 4.5 hours, a jump of nearly 20 percent.
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Last year, the average UK gamer spent about 3.8 hours a day on mobile apps. By 2026 that number has climbed to 4.5 hours, a jump of nearly 20 percent.